Founded in 2018 by Bree Pitluk, Rad River Co. creates stylish, high-quality hats for kids and adults. Living in Southern California, Bree couldn’t find hats that fit her family’s style and outdoor lifestyle, so she started designing her own.

Today, Rad River Co. is best known for their five-panel hats, designed to be versatile, durable, and wardrobe-friendly. We also offer embroidered hats with our own designs as well as custom embroidery, so you can bring your own ideas to life.

Inspired by California beach culture and family adventures, every hat is made to be worn, loved, and passed down season after season.